Customer & Retention / Adoption & Upsell

Monitor feature adoption, identify upsell opportunities, and track expansion revenue.

85%

Feature Adoption
+5% vs last Q
Core features active usage

18%

Upsell Rate
+2% vs last Q
Customers purchasing add-ons

$2,100

Avg. Expansion MRR
+7% vs last Q
Per upsold customer

$124K

Upsell Pipeline
+12% vs last Q
Identified opportunities
Feature Adoption by Customer Segment
Percentage of active users per feature
Feature Adoption Trend (Top 3)
Monthly active users (%)
Upsell Funnel
From identified to closed-won
Current conversion: 22% (target 30%)
Top Products by Adoption Rate
Feature usage among active customers
Top Upsell Opportunities
12 active opportunities
CustomerCurrent PlanRecommended UpsellPotential ValueAdoption ScoreOwnerStatus
CloudMatrix IncProEnterprise Suite$48,00092%Morgan ChenQualified
DataForge SystemsStarterAI Analytics Add-on$12,50078%Alex JohnsonEngaged
FinScale TechProCompliance Cloud$24,00088%Jamie SmithProposal
HealthBridgeEnterpriseAdvanced Security$36,00096%Taylor LeeNegotiation
EcoLogixStarterPro Plan Upgrade$8,40065%Jordan RiveraDiscovery
Adoption Gaps to Address
Low API Usage

Only 34% of customers use API integrations – target accounts with developer roles for training/webinar.

Reporting Feature Underutilized

Adoption dropped to 41% – schedule office hours and share best practices.

Mobile App Engagement

Only 28% of users logged into mobile app – push notification campaign needed.

Upsell Acceleration Plays
High-Adoption, Low-Tier Accounts

23 accounts with >80% adoption on Starter plan – prioritize for Pro upgrade outreach.

Q4 Upsell Campaign

Launch bundle offer: Enterprise Suite + AI Analytics at 15% discount – target 50 accounts.

Customer Advocacy Program

Leverage 12 advocates for case studies and reference calls to drive upsell credibility.